Overall Evaluation Plan Formative and Outcome Evaluation

Question: Describe the Overall Evaluation Plan for Formative and Outcome Evaluation. Answer: Introduction Implementation of a marketing plan is the process that translates plans into actions. It is an essential phase and it determines how well the outcomes of the marketing plan will be achieved in a given period of time. Marketing implementation tools will be used to further analyze the context under which the campaigns will be carried in. Also a formative evaluation will be conducted to ensure that the implementation process is carried out as planned. This will enable the campaign to be developed on sound basis that are supported by evidence. The marketing plan is aimed at developing a campaign that will inform, prevent and treat pregnant women in Africa against malaria infections. Malaria is a disease transmitted by a female mosquito (anopheles) and causes vomiting, fatigue, fever and headache human beings .Pregnant women are vulnerable to the disease. The disease can be reduced by avoiding mosquito bite by human beings sleeping under mosquito nets and use of insect repellent. Infectio ns can also be reduced by practicing control measures such as draining stagnant waters and spraying insecticides. This paper will discuss the tools, barriers, timeline and a formative evaluation that will help in understanding how to effectively implement research findings as I undertake my campaign in order to improve the quality of health care (McCormack B and Harvey G., 2002). Tools to be used in the Implementation of the Market Plan SWOT Analysis: This tool will be used to analyze the campaign program strengths, weaknesses, opportunities and treats. It will indicate core competences that are available and weaknesses to minimize in the implementation process. It is by this analysis that I will be able to place the campaign into context and institute effective administration. PESTEL Analysis: This tool will analyze the political, economical, social, technological and legal environment to enable effective implementation of the marketing plan .This analysis will focus on the external environment and ensure that the marketing campaign is tailored according to avoid market failure. Value proposition Analysis. This analysis will focus on analyzing the benefits that the campaign program will have to the segmented audience. It will Balanced Scorecard: This tool will be used to monitor the implementation and effectiveness of a marketing plan. It will enable the administration of the marketing campaign to track progress to ensure goals and objectives are achieved (Robert and David, 1996). Competitive Analysis: This tool will involve analysis of similar campaign events .This includes demographics, number of attendance and strategies. By applying this tool, the campaign program will be able to be more effective by avoiding loopholes experienced by past campaigns and provide better health care to the target audience. Formative Evaluation Formative evaluation is an evaluation that is done before or in the process of implementing a marketing plan with an objective of improving campaign design to reaching more target audiences and accomplishing the intended result. Formative evaluation research will be used in this implementation process to refine campaign planning steps, getting up to date and accurate information (Bhola HS., 1990). These stages are developmental, interpretive evaluation, process focused and implementation-focused. Developmental Evaluation This will be the first stage of the campaign evaluation and will involve diagnostic analysis of the implementation of the plan. It will entail enhancing likelihood of success of the campaign in African .Data collection will be based on determinants of current practice, potential barriers and facilitators of change, actual degree of less best practices and strategy feasibility. It is within this stage that I will consider the perceived utility by the targeted audience in increase the chances of likelihood of success of my campaign against malaria in Africa (Luther SL et al, 2002). Implementation Focused Evaluation It will involve analysis of mismatch between the marketing plan and the operations. It will occur throughout the implementation of the marketing plan. It will be useful in identifying the influences that are not highlighted in the developmental activity of formative evaluation. According to Bradley et al (2001), it is important when implementing a plan to focus on the dynamic context throughout the process within which change is taking place. Implementation focused formative data will enable better understanding of barriers to achievements of the predetermined goals. Progress Focused Evaluation This stage will mainly focus on monitoring impacts of adopting practice change and the progress toward the marketing plans goal. It will occur during the implementation of the campaign strategies. This evaluation will use data on dose and intensity of the infection. In case of any undesirable condition, interventions can be used to remedy the situation. Krumholz et al (2002) suggested that waiting for the process of implementation to be completed to assess result will hide important information that can be used to optimize the plan goals. Interpretive Evaluation This stage will use the information from all other stages. Data from this stage will be used to provide explanation of the final result of the implementation process .It will analyze the impact of the campaign, clarity of success of the implementation process and finally the other interrelated impacts of the plan (Hulsher et al, 2002). In this stage, all key stakeholders will be required to give experiences of the program .The stakeholders will be asked about their perception on the campaign and their contribution to the success practice change (Nazareth et al, 2002). Potential Barriers in the implementation process Poor infrastructure: lack or inadequate of basic facilities in the communities will limit the program from reaching the target audience in African which is a developing continent Language barrier: Africans speak different languages and a big percentage is not education. This will inhabit spread of information across the target audience. Resources: The implementation of the marketing program will require a lot of resources to be effectively implemented. Inadequate resources will lead to poor implantation of the program since it will involve wide area coverage. External factors: These include customs, cultures and religious beliefs that are primitive to slow the adoption of the modern treatments and practices. Timeline The timeline for the campaign will be annual i.e. 12 months. The timeline strategy will aggressive promotional activities to ensure that the campaign program will have substantively served it intended objectives. Every object will have a maximum of four activities to ensure completion within the specified time schedule. Conclusion In conclusion, Implementation tools are essential in the process and will enable implementation of an evidence supported practices in the execution of the marketing plan. A formative evaluation research will bring success and interpretation of results achieved from the implementation of the plan. A Formative evaluation will save time and frustrations in the implementation process. The barriers outlined in this paper will be handled prior to the implementation of the program. Therefore, implementation tools and formative evaluation will be part of my marketing plan for the campaign against malaria in Africa. References Bhola HS.(1990). Evaluating Literacy for Development projects, programs and Campaigns: Evaluating Planning, Design and Implementation, and utilization of Evaluation Results. Hamburg, Germany: UNESCO Institute for Education. Bradley E, Holmboe E, Mattera J (2001). A qualitative study of increasing b-blocker use after mycocardial infarction: Why some hospitals succeed? J Am Med Assoc. Stetler C. (2003). The role of the organization in translating research into evidence based practice. Outcomes Manag Nurs Practice. Pg 97-103. Krumholz H, Herrin J.(2000). Quality Improvement: The need is there but so are the challenges. Am J Med. 109:501-3 McCormack B, Harvey G. (2002). Getting evidence into practice. The meaning of context. J Adv Nurs; 38: 94-104. Hulscher M, Laurant M, Grol R. (2002). Process evaluation on quality improvement interventions .Qual Saf Health Care 12: 40-6. Evans RI, Raines BE, Owen AE. (1989). Formative evaluation in school based health promotion investigations. Prev Med 18: 229-34 Luther SL, Nelson A, Powell-Cope G. (2004). Provider attitudes and beliefs about Clinical practice guideline. SCI Nurs.21: 206-12 Robert S.K and David P.N. (1996). The Balanced Scorecard. Balanced Scorecard institute